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Cursor Insert India
Google SEO
Google SEO
Course Description
Module 1: Introduction to SEO & Search Engines
- What is SEO & Why It’s Important
- How Google Search Works (Crawling, Indexing, Ranking)
- Google Algorithm Updates (Panda, Penguin, Hummingbird, Core Updates)
- White Hat vs. Black Hat SEO Techniques
Module 2: Keyword Research & SEO Strategy
- Understanding Search Intent (Informational, Navigational, Transactional)
- Keyword Research Tools: Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest
- Long-Tail Keywords vs. Short-Tail Keywords
- Competitive Keyword Analysis & Gap Identification
Module 3: On-Page SEO Optimization
- Optimizing Title Tags, Meta Descriptions, Header Tags (H1, H2, H3)
- SEO-Friendly URL Structure
- Internal Linking Strategies for Better Crawling
- Image Optimization (Alt Text, Compression)
Module 4: Technical SEO & Website Performance
- Mobile Optimization & Core Web Vitals
- Site Speed & Performance Optimization (Google PageSpeed Insights)
- XML Sitemaps & Robots.txt Configuration
- Canonical Tags & Duplicate Content Issues
Module 5: Off-Page SEO & Link Building
- Importance of Backlinks in SEO
- White Hat Link Building Techniques (Guest Blogging, Broken Link Building)
- Social Media & Brand Mentions in SEO
- Avoiding Google Penalties for Spammy Links
Module 6: Local SEO & Google My Business
- Optimizing Google My Business (GMB) Profile
- Local Citations & NAP Consistency
- Getting Reviews & Managing Local Reputation
- Local SEO for Mobile & Voice Search
Module 7: SEO Analytics & Performance Tracking
- Using Google Analytics & Google Search Console for SEO
- Tracking Organic Traffic, Bounce Rate, Click-Through Rate (CTR)
- SEO Reporting & Performance Measurement
- A/B Testing & SEO Experimentation
Module 8: Content Marketing & SEO
- Writing SEO-Optimized Content
- Blog SEO & Evergreen Content Strategies
- Content Clusters & Pillar Pages for Topic Authority
- Video SEO (YouTube & Google Search)
Module 9: Advanced SEO & AI in Search
- Featured Snippets & Position Zero Optimization
- Structured Data & Schema Markup
- AI & SEO: Google BERT, RankBrain, and Machine Learning
- Future of Search: Voice Search, Visual Search & AI-Powered SEO
Course Syllabus
1: Introduction to SEO & Search Engines
2: Keyword Research & SEO Strategy
3: On-Page SEO Optimization
4: Technical SEO & Website Performance
5: Off-Page SEO & Link Building
6: Local SEO & Google My Business
7: SEO Analytics & Performance Tracking
8: Content Marketing & SEO
9: Advanced SEO & AI in Search
Duration: 3 Months
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