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Cursor Insert India
Google Ads
Google Ads
Course Description
Module 1: Introduction to Google Ads & PPC Advertising
- What is Google Ads & How It Works
- Google Ads vs. Facebook Ads vs. Other PPC Platforms
- Understanding Pay-Per-Click (PPC) Advertising
- Setting Up a Google Ads Account
Module 2: Google Ads Campaign Types & Structure
- Search Ads
- Display Ads
- Shopping Ads
- Video Ads (YouTube Ads)
- App Promotion Ads
- Performance Max Campaigns
Module 3: Keyword Research & Targeting Strategies
- Understanding Match Types (Broad, Phrase, Exact, Negative Keywords)
- Keyword Research Tools (Google Keyword Planner, SEMrush, Ahrefs)
- Competitor Keyword Analysis
- Audience Targeting & Segmentation (Demographics, Interests, Custom Audiences)
Module 4: Creating High-Converting Google Ads Campaigns
- Writing Effective Ad Copy (Headlines, Descriptions, CTAs)
- Ad Extensions & Their Impact (Sitelinks, Callouts, Structured Snippets)
- Landing Page Optimization for Better Conversion Rates
- A/B Testing Ads for Performance Improvement
Module 5: Bidding Strategies & Budgeting
- Manual vs. Automated Bidding Strategies
- CPC (Cost-Per-Click), CPM (Cost-Per-Thousand Impressions), & CPA (Cost-Per-Acquisition)
- Smart Bidding Strategies (Target ROAS, Maximize Conversions)
- Setting Up Daily & Monthly Budgets
Module 6: Google Ads Performance Tracking & Optimization
- Understanding Google Ads Metrics (CTR, CPC, Conversion Rate, Quality Score)
- Using Google Analytics for Ads Performance Tracking
- Retargeting & Remarketing Strategies
- Optimizing Campaigns for Lower CPC & Higher Conversions
Module 7: Google Shopping & E-Commerce Advertising
- Setting Up Google Merchant Center
- Creating Product Feed & Shopping Ads
- Dynamic Retargeting for E-Commerce
- Best Practices for Scaling Google Shopping Campaigns
Module 8: YouTube & Video Advertising
- Introduction to YouTube Ads
- Types of Video Ads (Skippable, Non-Skippable, Bumper, In-Feed)
- Targeting Options for Video Campaigns
- Measuring Success of YouTube Ad Campaigns
Module 9: Advanced Strategies & Automation in Google Ads
- Dynamic Search Ads (DSA)
- Local & Smart Campaigns for Small Businesses
- Google Ads Scripts & Automation Tools
- Conversion Tracking & Attribution Models
Course Syllabus
1: Introduction to Google Ads & PPC Advertising
2: Google Ads Campaign Types & Structure
3: Keyword Research & Targeting Strategies
4: Creating High-Converting Google Ads Campaigns
5: Bidding Strategies & Budgeting
6: Google Ads Performance Tracking & Optimization
7: Google Shopping & E-Commerce Advertising
8: YouTube & Video Advertising
9: Advanced Strategies & Automation in Google Ads
Duration: 3 Months
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