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Cursor Insert India
Google Analytics
Google Analytics
Course Description
Module 1: Introduction to Google Analytics
- What is Google Analytics & Why It’s Important
- Google Analytics vs. Other Analytics Tools
- Setting Up a Google Analytics 4 (GA4) Account
- Installing Google Analytics on Websites (via GTM, WordPress, Shopify)
Module 2: Google Analytics Interface & Key Features
- Understanding the Google Analytics Dashboard
- Navigating Real-Time, Audience, Acquisition, Behavior & Conversion Reports
- GA4 vs. Universal Analytics – Key Differences
- Customizing the Interface & Setting Up Alerts
Module 3: Tracking User Behavior & Events
- Understanding Sessions, Users, Pageviews, Bounce Rate
- Setting Up Custom Events & Goals in GA4
- Tracking Form Submissions, Button Clicks & Scroll Depth
- Enhanced E-commerce Tracking
Module 4: Audience & Customer Insights
- Understanding Demographics & Interests Reports
- Behavior Flow & User Journey Analysis
- Identifying New vs. Returning Visitors
- Using Segments & Filters for Deeper Insights
Module 5: Traffic Sources & Acquisition Reports
- Organic vs. Paid Traffic
- Referral Traffic & Social Media Tracking
- Analyzing Email & Affiliate Marketing Performance
- UTMs & Campaign Tracking in Google Analytics
Module 6: Conversion Tracking & Goal Setting
- Setting Up Goals & Funnels in GA4
- Measuring Micro & Macro Conversions
- E-commerce Performance Tracking
- Attribution Models & Multi-Touch Attribution
Module 7: Google Analytics & Google Tag Manager (GTM)
- Introduction to Google Tag Manager (GTM)
- Setting Up & Managing Tags
- Event Tracking via GTM (Clicks, Video Views, Scrolls)
- Debugging & Testing Tag Implementations
Module 8: Google Analytics & Google Ads Integration
- Linking Google Analytics with Google Ads
- Measuring Google Ads Performance in GA4
- Understanding ROAS (Return on Ad Spend) & CPA (Cost Per Acquisition)
- Optimizing PPC Campaigns with Analytics Data
Module 9: Advanced Reporting & Data Visualization
- Creating Custom Dashboards & Reports
- Setting Up Scheduled Reports & Data Exports
- Introduction to Google Data Studio for Visualization
- Automating Reports with Google Sheets & APIs
Course Syllabus
1: Introduction to Google Analytics
2: Google Analytics Interface & Key Features
3: Tracking User Behavior & Events
4: Audience & Customer Insights
5: Traffic Sources & Acquisition Reports
6: Conversion Tracking & Goal Setting
7: Google Analytics & Google Tag Manager (GTM)
8: Google Analytics & Google Ads Integration
9: Advanced Reporting & Data Visualization
Duration: 3 Months
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