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Cursor Insert India
Business Fundamentals
Business Fundamentals
Course Description
Course Overview
This course provides an introduction to fundamental business concepts, including management principles, marketing strategies, financial management, business operations, and entrepreneurship. It is designed to help students understand how businesses operate and make informed decisions in the corporate world.
Module 1: Introduction to Business
- Definition and Purpose of Business
- Types of Businesses (Sole Proprietorship, Partnership, Corporation, LLC)
- The Role of Business in the Economy
- Business Ethics & Corporate Social Responsibility
Module 2: Business Strategy & Management
- Business Planning & Strategy Development
- Organizational Structures & Leadership Styles
- Decision-Making in Business
- Managing Teams and Employee Engagement
Module 3: Marketing Fundamentals
- Market Research & Consumer Behavior
- Marketing Mix: Product, Price, Place, Promotion
- Branding and Digital Marketing
- Sales Strategies and Customer Relationship Management
Module 4: Financial & Accounting Basics
- Introduction to Financial Statements (Balance Sheet, Income Statement, Cash Flow Statement)
- Business Budgeting and Financial Planning
- Basics of Investment & Capital Structure
- Break-even Analysis & Profitability Metrics
Module 5: Business Operations & Supply Chain Management
- Basics of Operations Management
- Inventory & Supply Chain Management
- Quality Control & Process Improvement
- Business Technology & Automation
Module 6: Entrepreneurship & Innovation
- Identifying Business Opportunities
- Developing a Business Plan
- Funding & Startup Financing Options
- Scaling a Business & Managing Growth
Module 7: Business Law & Regulations
- Contract Law & Legal Structures of Business
- Intellectual Property & Trademarks
- Employment Laws & Labor Relations
- Regulatory Compliance & Risk Management
Course Syllabus
1: Introduction to Business
2: Business Strategy & Management
3: Marketing Fundamentals
4: Financial & Accounting Basics
5: Business Operations & Supply Chain Management
6: Entrepreneurship & Innovation
7: Business Law & Regulations
Duration: 2 Months
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