Search Engine Optimization

Module 1: Introduction to SEO

• What is SEO?
• Importance of SEO in Digital Marketing
• How Search Engines Work (Google, Bing, Yahoo)
• Types of SEO: On-Page, Off-Page, and Technical SEO
• White Hat vs. Black Hat vs. Grey Hat SEO

Module 2: Keyword Research & Analysis

• Understanding Keywords & Search Intent
• Types of Keywords (Short-tail, Long-tail, LSI)
• Keyword Research Tools (Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest)
• Competitor Keyword Analysis
• Keyword Mapping & Content Planning

Module 3: On-Page SEO

• Importance of On-Page SEO
• Title Tag Optimization
• Meta Descriptions & Meta Tags
• URL Structure & Best Practices
• Header Tags (H1, H2, H3, etc.)
• Image Optimization (Alt Text, Compression)
• Internal Linking & Anchor Text Strategy
• Content Optimization & Keyword Placement
• User Experience (UX) & SEO

Module 4: Technical SEO

• Introduction to Technical SEO
• Website Structure & Navigation
• Mobile-Friendliness & Responsive Design
• Page Speed Optimization (Core Web Vitals)
• XML Sitemaps & Robots.txt
• Canonical Tags & Duplicate Content Issues
• Structured Data & Schema Markup
• HTTP vs. HTTPS & SSL Implementation
• Fixing Broken Links & 404 Errors

Module 5: Off-Page SEO & Link Building

• Importance of Off-Page SEO
• Backlinks & Their Importance
• Types of Backlinks (DoFollow vs. NoFollow)
• Link Building Strategies (Guest Blogging, Directory Submission, etc.)
• Social Media & SEO Impact
• Local SEO & Google My Business
• Influencer & Outreach Marketing

Module 6: Content Marketing & SEO

• Role of Content in SEO
• Creating SEO-Friendly Content
• Blogging & Article Writing Strategies
• Video & Image Optimization
• Importance of User-Generated Content
• Content Repurposing & Distribution

Module 7: Local SEO

• What is Local SEO?
• Google My Business Setup & Optimization
• Local Listings & Citations
• Customer Reviews & Ratings Management
• Local Link Building Strategies

Module 8: SEO Tools & Analytics

• Google Search Console & Google Analytics
• SEO Audit Tools (SEMrush, Ahrefs, Moz)
• Rank Tracking Tools
• Competitor Analysis Tools
• Reporting & Performance Tracking

Module 9: SEO for E-Commerce Websites

• E-commerce SEO Best Practices
• Product Page & Category Page Optimization
• Schema Markup for Products
• Optimizing for Voice Search & Featured Snippets

Module 10: Advanced SEO Techniques

• AI & Machine Learning in SEO
• Core Web Vitals & Page Experience
• Voice Search & Future of SEO
• Algorithm Updates (Google Panda, Penguin, Hummingbird)
• Penalty Recovery Strategies