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Cursor Insert India
Search Engine Optimization
Search Engine Optimization
Course Description
Module 1: Introduction to SEO
- What is SEO?
- Importance of SEO in Digital Marketing
- How Search Engines Work (Google, Bing, Yahoo)
- Types of SEO: On-Page, Off-Page, and Technical SEO
- White Hat vs. Black Hat vs. Grey Hat SEO
Module 2: Keyword Research & Analysis
- Understanding Keywords & Search Intent
- Types of Keywords (Short-tail, Long-tail, LSI)
- Keyword Research Tools (Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest)
- Competitor Keyword Analysis
- Keyword Mapping & Content Planning
Module 3: On-Page SEO
- Importance of On-Page SEO
- Title Tag Optimization
- Meta Descriptions & Meta Tags
- URL Structure & Best Practices
- Header Tags (H1, H2, H3, etc.)
- Image Optimization (Alt Text, Compression)
- Internal Linking & Anchor Text Strategy
- Content Optimization & Keyword Placement
- User Experience (UX) & SEO
Module 4: Technical SEO
- Introduction to Technical SEO
- Website Structure & Navigation
- Mobile-Friendliness & Responsive Design
- Page Speed Optimization (Core Web Vitals)
- XML Sitemaps & Robots.txt
- Canonical Tags & Duplicate Content Issues
- Structured Data & Schema Markup
- HTTP vs. HTTPS & SSL Implementation
- Fixing Broken Links & 404 Errors
Module 5: Off-Page SEO & Link Building
- Importance of Off-Page SEO
- Backlinks & Their Importance
- Types of Backlinks (DoFollow vs. NoFollow)
- Link Building Strategies (Guest Blogging, Directory Submission, etc.)
- Social Media & SEO Impact
- Local SEO & Google My Business
- Influencer & Outreach Marketing
Module 6: Content Marketing & SEO
- Role of Content in SEO
- Creating SEO-Friendly Content
- Blogging & Article Writing Strategies
- Video & Image Optimization
- Importance of User-Generated Content
- Content Repurposing & Distribution
Module 7: Local SEO
- What is Local SEO?
- Google My Business Setup & Optimization
- Local Listings & Citations
- Customer Reviews & Ratings Management
- Local Link Building Strategies
Module 8: SEO Tools & Analytics
- Google Search Console & Google Analytics
- SEO Audit Tools (SEMrush, Ahrefs, Moz)
- Rank Tracking Tools
- Competitor Analysis Tools
- Reporting & Performance Tracking
Module 9: SEO for E-Commerce Websites
- E-commerce SEO Best Practices
- Product Page & Category Page Optimization
- Schema Markup for Products
- Optimizing for Voice Search & Featured Snippets
Module 10: Advanced SEO Techniques
- AI & Machine Learning in SEO
- Core Web Vitals & Page Experience
- Voice Search & Future of SEO
- Algorithm Updates (Google Panda, Penguin, Hummingbird)
- Penalty Recovery Strategies
Course Syllabus
Module 1: Introduction to SEO
Module 2: Keyword Research & Analysis
Module 3: On-Page SEO
Module 4: Technical SEO
Module 5: Off-Page SEO & Link Building
Module 6: Content Marketing & SEO
Module 7: Local SEO
Module 8: SEO Tools & Analytics
Module 9: SEO for E-Commerce Websites
Module 10: Advanced SEO Techniques
Duration: 3 Months
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