Certified Digital Marketing Masters

Module 1: Introduction to Digital Marketing

• Overview of Digital Marketing
• Traditional Marketing vs. Digital Marketing
• Key Digital Marketing Channels
• Consumer Behavior in the Digital Age
• Latest Trends & Industry Insights

Module 2: Website Planning & Development

• Understanding Website Structure
• Domain & Hosting Selection
• WordPress & CMS Platforms
• UX/UI Design & Optimization
• Website Performance & Speed Optimization

Module 3: Search Engine Optimization (SEO)

• Introduction to SEO
• On-Page SEO (Keyword Research, Meta Tags, URL Optimization)
• Off-Page SEO (Backlinks, Guest Blogging, Social Signals)
• Technical SEO (Website Speed, Mobile-Friendliness, Schema Markup)
• Local SEO & Google My Business
• SEO Tools: Google Search Console, Ahrefs, SEMrush, Moz

Module 4: Content Marketing Strategy

• Importance of Content Marketing
• Creating High-Quality & Engaging Content
• Blogging & Article Writing Best Practices
• Video Content Marketing (YouTube SEO)
• Storytelling & Brand Voice Development
• Content Repurposing Strategies

Module 5: Social Media Marketing (SMM)

• Introduction to Social Media Marketing
• Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok Marketing
• Social Media Advertising Strategies
• Influencer Marketing & Brand Collaborations
• Community Building & Engagement
• Social Media Analytics & Performance Tracking

Module 6: Pay-Per-Click Advertising (PPC) & Google Ads

• Introduction to PPC Advertising
• Google Ads Campaign Setup
• Search, Display & Video Advertising
• Keyword Bidding & Ad Rank Optimization
• Landing Page Optimization for Conversions
• Google Ads Analytics & Performance Reports

Module 7: Email Marketing & Automation

• Fundamentals of Email Marketing
• Creating Effective Email Campaigns
• Email List Building & Segmentation
• Email Automation & Drip Campaigns
• A/B Testing & Email Performance Analysis
• Tools: Mailchimp, ConvertKit, HubSpot

Module 8: Affiliate Marketing & Influencer Marketing

• Introduction to Affiliate Marketing
• How to Choose the Right Affiliate Programs
• Monetizing Blogs & Social Media Channels
• Working with Influencers & Brand Ambassadors
• Affiliate Tracking & Performance Analysis

Module 9: E-Commerce & Marketplace Marketing

• Introduction to E-Commerce Marketing
• Shopify, WooCommerce, Amazon & Flipkart Marketing
• Conversion Rate Optimization (CRO) for E-Commerce
• Retargeting & Remarketing Strategies
• Product Listing & SEO for E-Commerce Stores

Module 10: Online Reputation Management (ORM)

• Understanding Online Reputation Management
• Handling Negative Reviews & PR Crisis
• Strategies for Brand Trust & Credibility
• Tools for Monitoring Brand Mentions
• Case Studies of ORM Success & Failures

Module 11: Web Analytics & Data-Driven Marketing

• Introduction to Web Analytics
• Google Analytics Setup & Insights
• Tracking User Behavior & Conversions
• Custom Reports & Dashboards
• Attribution Modeling & Data Interpretation

Module 12: Mobile & Video Marketing

• Growth of Mobile Marketing
• SMS & WhatsApp Marketing Strategies
• Video Marketing & YouTube Advertising
• Video Editing Tools & Optimization Techniques
• Creating Engaging Video Ad Campaigns

Module 13: Artificial Intelligence (AI) in Digital Marketing

• Role of AI & Machine Learning in Marketing
• AI-Powered Chatbots & Personalization
• Predictive Analytics & Consumer Insights
• AI-Driven Content Generation
• Future Trends in AI for Digital Marketing

Module 14: Growth Hacking & Conversion Optimization

• Growth Hacking Techniques & Case Studies
• A/B Testing & Landing Page Optimization
• Lead Generation Strategies
• Marketing Funnel Optimization
• Behavioral Targeting & Retargeting