Sales

Module 1: Introduction to Sales

• Understanding Sales as a Career & Business Function
• B2B vs. B2C Sales Models
• The Psychology of Selling & Buyer Behavior
• Sales Ethics & Professionalism

Module 2: Sales Process & Methodologies

• Sales Funnel & Customer Journey
• Lead Generation & Prospecting Techniques
• Qualifying Leads (BANT, CHAMP, MEDDIC)
• Closing the Sale: Strategies & Best Practices

Module 3: Communication & Persuasion Skills

• Effective Sales Pitches & Elevator Speech
• Storytelling in Sales & Emotional Selling
• Handling Objections & Overcoming Customer Hesitation
• Negotiation & Persuasion Techniques

Module 4: Sales Strategies & Techniques

• Inbound vs. Outbound Sales
• Consultative Selling vs. Transactional Selling
• Upselling & Cross-Selling Strategies
• Using Data & Analytics in Sales

Module 5: Digital & Social Selling

• Social Media Selling (LinkedIn, Twitter, Instagram)
• Email Sales & Cold Outreach Best Practices
• E-commerce & Online Sales Strategies
• AI & Automation in Sales (Chatbots, CRM Tools)

Module 6: CRM & Sales Tools

• Introduction to Customer Relationship Management (CRM) Software
• Lead Tracking & Pipeline Management
• Using HubSpot, Salesforce, Zoho, Pipedrive for Sales
• Automating Follow-Ups & Lead Nurturing

Module 7: Sales Leadership & Team Management

• Managing a Sales Team & Performance Metrics
• Motivating & Training Sales Teams
• Setting & Achieving Sales Targets
• Measuring Sales Performance (KPIs & OKRs)

Module 8: Closing & Retention Strategies

• The Art of Closing a Sale (Soft & Hard Closes)
• Building Long-Term Customer Relationships
• Customer Retention & Loyalty Programs
• Handling Post-Sales Support & Follow-Ups