Module 1: Introduction to Media & Communication

• History & Evolution of Media
• Traditional vs. Digital Media
• Types of Media: Print, Broadcast, Digital, Social
• Role of Media in Society & Culture

Module 2: Journalism & News Reporting

• Basics of News Writing & Reporting
• Investigative Journalism Techniques
• Ethics & Laws in Journalism
• Fake News & Misinformation in the Digital Age

Module 3: Digital & Social Media Strategies

• Social Media Platforms & Their Impact
• Content Creation for Social Media (Videos, Blogs, Infographics)
• Audience Engagement & Influencer Marketing
• Crisis Communication & Reputation Management

Module 4: Media Production & Storytelling

• Scriptwriting & Narrative Techniques
• Basics of Photography & Videography
• Video Editing Tools & Software (Adobe Premiere, Final Cut Pro)
• Podcasting & Audio Production

Module 5: Advertising & Public Relations (PR)

• Fundamentals of Advertising: Print, TV, Digital Ads
• PR Campaigns & Media Relations
• Branding & Brand Storytelling
• Copywriting & Persuasive Messaging

Module 6: Media Laws & Ethics

• Freedom of the Press & Censorship
• Copyright & Intellectual Property Laws
• Privacy & Data Protection in Media
• Ethical Journalism & Media Bias

Module 7: Broadcasting & Film Industry

• Basics of TV & Radio Production
• Film Industry & Documentary Filmmaking
• OTT Platforms & Streaming Services
• Understanding TRP & Audience Ratings

Module 8: Media Analytics & Monetization

• Media Metrics & Performance Analytics
• Revenue Models in Digital Media (Ads, Subscriptions, Sponsorships)
• SEO & Content Marketing for Media Growth
• AI & Automation in Media