Cursor Insert India

Media

Media

Course Description

Module 1: Introduction to Media & Communication

History & Evolution of Media
Traditional vs. Digital Media
Types of Media: Print, Broadcast, Digital, Social
Role of Media in Society & Culture

Module 2: Journalism & News Reporting

Basics of News Writing & Reporting
Investigative Journalism Techniques
Ethics & Laws in Journalism
Fake News & Misinformation in the Digital Age

Module 3: Digital & Social Media Strategies

Social Media Platforms & Their Impact
Content Creation for Social Media (Videos, Blogs, Infographics)
Audience Engagement & Influencer Marketing
Crisis Communication & Reputation Management

Module 4: Media Production & Storytelling

Scriptwriting & Narrative Techniques
Basics of Photography & Videography
Video Editing Tools & Software (Adobe Premiere, Final Cut Pro)
Podcasting & Audio Production

Module 5: Advertising & Public Relations (PR)

Fundamentals of Advertising: Print, TV, Digital Ads
PR Campaigns & Media Relations
Branding & Brand Storytelling
Copywriting & Persuasive Messaging

Module 6: Media Laws & Ethics

Freedom of the Press & Censorship
Copyright & Intellectual Property Laws
Privacy & Data Protection in Media
Ethical Journalism & Media Bias

Module 7: Broadcasting & Film Industry

Basics of TV & Radio Production
Film Industry & Documentary Filmmaking
OTT Platforms & Streaming Services
Understanding TRP & Audience Ratings

Module 8: Media Analytics & Monetization

Media Metrics & Performance Analytics
Revenue Models in Digital Media (Ads, Subscriptions, Sponsorships)
SEO & Content Marketing for Media Growth
AI & Automation in Media

Course Syllabus

1: Introduction to Media & Communication

2: Journalism & News Reporting

3: Digital & Social Media Strategies

4: Media Production & Storytelling

5: Advertising & Public Relations (PR)

6: Media Laws & Ethics

7: Broadcasting & Film Industry

8: Media Analytics & Monetization

Duration: 12 Months

(19 Reviews)

Admission Query