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Entrepreneurship

Entrepreneurship

Entrepreneurship

Course Description

Module 1: Introduction to Entrepreneurship

Definition & Importance of Entrepreneurship
Types of Entrepreneurs (Small Business, Scalable Startup, Social, Corporate)
Entrepreneurial Mindset & Skills
Identifying Business Opportunities & Market Gaps

Module 2: Business Idea Validation & Market Research

Finding a Profitable Business Idea
Conducting Market Research & Competitive Analysis
Customer Discovery & Feedback Loops
Using Tools like SWOT Analysis, PESTEL Analysis

Module 3: Business Models & Lean Startup Approach

Understanding Business Models (BMC, Lean Canvas)
Minimum Viable Product (MVP) Development
Business Prototyping & Testing
Pivoting Strategies for Startups

Module 4: Legal & Financial Aspects of Business

Business Registration & Legal Structures (LLC, Sole Proprietorship, Private Limited)
Understanding Taxes, Licenses, and Compliance
Business Accounting & Bookkeeping Basics
Financial Statements: Balance Sheet, P&L, Cash Flow Statement

Module 5: Funding & Investment Strategies

Bootstrapping vs. External Funding
Venture Capital (VC), Angel Investors, Crowdfunding, Bank Loans
How to Create a Winning Pitch Deck
Understanding Equity, Shares, and Valuation

Module 6: Branding, Marketing & Sales

Building a Strong Brand Identity & Positioning
Digital Marketing Essentials: SEO, Social Media, Email Marketing
Sales Funnels & Customer Acquisition Strategies
Growth Hacking for Startups

Module 7: Product Development & Innovation

Agile Methodology & Product Lifecycle
Prototyping & Testing Business Concepts
Understanding UI/UX Design for Digital Startups
Technology Trends (AI, Blockchain, No-Code)

Module 8: Business Operations & Scaling Strategies

Hiring & Managing a High-Performing Team
Leadership & Decision-Making for Entrepreneurs
Scaling a Business: When & How?
Franchising & Global Expansion

Module 9: Risk Management & Crisis Handling

Identifying & Mitigating Business Risks
Financial Planning for Sustainability
Handling Business Failures & Turnarounds

Course Syllabus

1: Introduction to Entrepreneurship

2: Business Idea Validation & Market Research

3: Business Models & Lean Startup Approach

4: Legal & Financial Aspects of Business

5: Funding & Investment Strategies

6: Branding, Marketing & Sales

7: Product Development & Innovation

8: Business Operations & Scaling Strategies

9: Risk Management & Crisis Handling

Duration: 6 Months

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