Cursor Insert India

E-Commerce

E-Commerce

E-Commerce

Course Description

Module 1: Introduction to E-Commerce

Definition & Evolution of E-Commerce
E-Commerce vs. Traditional Retail
Types of E-Commerce: B2B, B2C, C2C, D2C, Dropshipping
Key Market Trends & Future of E-Commerce

Module 2: E-Commerce Business Models & Strategies

Marketplace vs. Standalone Store
Subscription-Based E-Commerce
White Label & Private Label Business Models
Case Studies of Successful E-Commerce Businesses

Module 3: Setting Up an Online Store

Choosing the Right Platform: Shopify, WooCommerce, Magento, BigCommerce
Domain, Hosting & Website Setup
Designing a User-Friendly & Responsive Store
Essential E-Commerce Plugins & Integrations

Module 4: Digital Marketing for E-Commerce

Search Engine Optimization (SEO) for E-Commerce
Social Media Marketing (Facebook, Instagram, TikTok, LinkedIn)
Pay-Per-Click (PPC) Advertising & Google Ads
Email Marketing & Automation

Module 5: E-Commerce Payment & Security

Payment Gateway Integration (PayPal, Stripe, Razorpay)
Digital Wallets & Cryptocurrency in E-Commerce
Fraud Prevention & Secure Transactions
Understanding PCI Compliance & Data Security

Module 6: Inventory & Supply Chain Management

Dropshipping vs. Inventory-Based Business
Warehousing & Fulfillment (Amazon FBA, 3PL Services)
Real-Time Inventory Tracking & Automation
Reverse Logistics & Returns Management

Module 7: Customer Experience & Retention Strategies

Personalization & AI in Customer Engagement
Chatbots & Conversational Commerce
Loyalty Programs & Referral Marketing
Handling Customer Support & Feedback

Module 8: E-Commerce Analytics & Performance Optimization

Key Metrics & KPIs (Conversion Rate, CLV, AOV)
Google Analytics & Heatmaps for E-Commerce
A/B Testing for Product Pages & Marketing Campaigns
Scaling & Expanding Your Online Business

Module 9: Global E-Commerce & Legal Considerations

International Expansion & Cross-Border Selling
Customs, Taxes & Shipping Regulations
E-Commerce Laws (GDPR, Consumer Protection)
Ethical Considerations & Sustainability in E-Commerce

Course Syllabus

1: Introduction to E-Commerce

2: E-Commerce Business Models & Strategies

3: Setting Up an Online Store

4: Digital Marketing for E-Commerce

5: E-Commerce Payment & Security

6: Inventory & Supply Chain Management

7: Customer Experience & Retention Strategies

8: E-Commerce Analytics & Performance Optimization

9: Global E-Commerce & Legal Considerations

Duration: 6 Months

(5 Reviews)

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