Course Includes:
- Price: ₹ 20000.00
- Instrutor: Yes
- Duration: 6 Months
- Language: English
- Certificate: Yes
Cursor Insert India
E-Commerce
E-Commerce
₹ 20000.00
Course Description
Module 1: Introduction to E-Commerce
- Definition & Evolution of E-Commerce
- E-Commerce vs. Traditional Retail
- Types of E-Commerce: B2B, B2C, C2C, D2C, Dropshipping
- Key Market Trends & Future of E-Commerce
Module 2: E-Commerce Business Models & Strategies
- Marketplace vs. Standalone Store
- Subscription-Based E-Commerce
- White Label & Private Label Business Models
- Case Studies of Successful E-Commerce Businesses
Module 3: Setting Up an Online Store
- Choosing the Right Platform: Shopify, WooCommerce, Magento, BigCommerce
- Domain, Hosting & Website Setup
- Designing a User-Friendly & Responsive Store
- Essential E-Commerce Plugins & Integrations
Module 4: Digital Marketing for E-Commerce
- Search Engine Optimization (SEO) for E-Commerce
- Social Media Marketing (Facebook, Instagram, TikTok, LinkedIn)
- Pay-Per-Click (PPC) Advertising & Google Ads
- Email Marketing & Automation
Module 5: E-Commerce Payment & Security
- Payment Gateway Integration (PayPal, Stripe, Razorpay)
- Digital Wallets & Cryptocurrency in E-Commerce
- Fraud Prevention & Secure Transactions
- Understanding PCI Compliance & Data Security
Module 6: Inventory & Supply Chain Management
- Dropshipping vs. Inventory-Based Business
- Warehousing & Fulfillment (Amazon FBA, 3PL Services)
- Real-Time Inventory Tracking & Automation
- Reverse Logistics & Returns Management
Module 7: Customer Experience & Retention Strategies
- Personalization & AI in Customer Engagement
- Chatbots & Conversational Commerce
- Loyalty Programs & Referral Marketing
- Handling Customer Support & Feedback
Module 8: E-Commerce Analytics & Performance Optimization
- Key Metrics & KPIs (Conversion Rate, CLV, AOV)
- Google Analytics & Heatmaps for E-Commerce
- A/B Testing for Product Pages & Marketing Campaigns
- Scaling & Expanding Your Online Business
Module 9: Global E-Commerce & Legal Considerations
- International Expansion & Cross-Border Selling
- Customs, Taxes & Shipping Regulations
- E-Commerce Laws (GDPR, Consumer Protection)
- Ethical Considerations & Sustainability in E-Commerce
Course Syllabus
1: Introduction to E-Commerce
2: E-Commerce Business Models & Strategies
3: Setting Up an Online Store
4: Digital Marketing for E-Commerce
5: E-Commerce Payment & Security
6: Inventory & Supply Chain Management
7: Customer Experience & Retention Strategies
8: E-Commerce Analytics & Performance Optimization
9: Global E-Commerce & Legal Considerations
Duration: 6 Months Months
Course Creator: Cursor Admin
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