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Cursor Insert India
Business Strategy
Business Strategy
Course Description
Module 1: Introduction to Business Strategy
- Definition & Importance of Business Strategy
- Strategic vs. Tactical Decision-Making
- Competitive Advantage & Value Proposition
- Case Studies of Successful Business Strategies
Module 2: Strategic Analysis & Industry Research
- SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
- PESTEL Analysis (Political, Economic, Social, Technological, Environmental, Legal)
- Porter's Five Forces Model
- Competitor Analysis & Market Positioning
Module 3: Business Models & Strategic Frameworks
- Types of Business Models (Subscription, Freemium, Marketplace, Direct-to-Consumer)
- The Business Model Canvas & Lean Startup Methodology
- Blue Ocean vs. Red Ocean Strategy
- McKinsey’s Three Horizons of Growth
Module 4: Corporate & Growth Strategies
- Organic Growth vs. Inorganic Growth
- Mergers, Acquisitions & Strategic Partnerships
- Market Expansion & Diversification Strategies
- Innovation & Digital Transformation in Strategy
Module 5: Competitive Strategy & Market Leadership
- Cost Leadership vs. Differentiation vs. Focus Strategy
- First-Mover Advantage vs. Fast-Follower Strategy
- Brand Positioning & Market Share Growth
- Disruptive Innovation & Industry Shifts
Module 6: Financial Strategy & Resource Allocation
- Budgeting & Resource Allocation in Strategy
- Capital Investment Decision-Making
- Financial Forecasting & ROI Analysis
- Risk Management & Contingency Planning
Module 7: Execution & Performance Measurement
- Setting & Tracking Key Performance Indicators (KPIs)
- Balanced Scorecard Approach
- Agile & Lean Strategy Execution
- Measuring Success & Adapting to Market Changes
Module 8: Global Strategy & Sustainability
- International Expansion & Global Market Entry Strategies
- Cultural & Economic Factors in Global Business
- Sustainability & Corporate Social Responsibility (CSR)
- Ethical Considerations in Business Strategy
Course Syllabus
1: Introduction to Business Strategy
2: Strategic Analysis & Industry Research
3: Business Models & Strategic Frameworks
4: Corporate & Growth Strategies
5: Competitive Strategy & Market Leadership
6: Financial Strategy & Resource Allocation
7: Execution & Performance Measurement
8: Global Strategy & Sustainability
Duration: 3 Months
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