Business Strategy

Module 1: Introduction to Business Strategy

• Definition & Importance of Business Strategy
• Strategic vs. Tactical Decision-Making
• Competitive Advantage & Value Proposition
• Case Studies of Successful Business Strategies

Module 2: Strategic Analysis & Industry Research

• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
• PESTEL Analysis (Political, Economic, Social, Technological, Environmental, Legal)
• Porter's Five Forces Model
• Competitor Analysis & Market Positioning

Module 3: Business Models & Strategic Frameworks

• Types of Business Models (Subscription, Freemium, Marketplace, Direct-to-Consumer)
• The Business Model Canvas & Lean Startup Methodology
• Blue Ocean vs. Red Ocean Strategy
• McKinsey’s Three Horizons of Growth

Module 4: Corporate & Growth Strategies

• Organic Growth vs. Inorganic Growth
• Mergers, Acquisitions & Strategic Partnerships
• Market Expansion & Diversification Strategies
• Innovation & Digital Transformation in Strategy

Module 5: Competitive Strategy & Market Leadership

• Cost Leadership vs. Differentiation vs. Focus Strategy
• First-Mover Advantage vs. Fast-Follower Strategy
• Brand Positioning & Market Share Growth
• Disruptive Innovation & Industry Shifts

Module 6: Financial Strategy & Resource Allocation

• Budgeting & Resource Allocation in Strategy
• Capital Investment Decision-Making
• Financial Forecasting & ROI Analysis
• Risk Management & Contingency Planning

Module 7: Execution & Performance Measurement

• Setting & Tracking Key Performance Indicators (KPIs)
• Balanced Scorecard Approach
• Agile & Lean Strategy Execution
• Measuring Success & Adapting to Market Changes

Module 8: Global Strategy & Sustainability

• International Expansion & Global Market Entry Strategies
• Cultural & Economic Factors in Global Business
• Sustainability & Corporate Social Responsibility (CSR)
• Ethical Considerations in Business Strategy