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Cursor Insert India
Business Analytics & Intelligence

Business Analytics & Intelligence
Course Description
Module 1: Introduction to Business Analytics & Intelligence
- Definition & Importance of Business Analytics
- Types of Analytics: Descriptive, Diagnostic, Predictive, Prescriptive
- Role of Business Intelligence (BI) in Decision-Making
- Data-Driven Culture & Analytics Adoption in Organizations
Module 2: Data Fundamentals for Business Analytics
- Understanding Structured vs. Unstructured Data
- Basics of Databases & SQL for Data Extraction
- Data Cleaning & Preprocessing Techniques
- Data Governance, Privacy & Ethics
Module 3: Statistical & Quantitative Analysis
- Basic & Advanced Statistical Concepts
- Hypothesis Testing & A/B Testing
- Regression Analysis (Linear & Logistic)
- Time Series Forecasting
Module 4: Business Intelligence (BI) Tools & Visualization
- Introduction to BI Tools: Power BI, Tableau, Google Data Studio
- Data Visualization Best Practices
- Dashboard Design & Interactive Reporting
- Real-Time Analytics & KPI Monitoring
Module 5: Predictive & Prescriptive Analytics
- Machine Learning Basics for Business Analytics
- Decision Trees, Clustering & Classification Models
- Sentiment Analysis & Customer Segmentation
- Prescriptive Models for Optimization & Decision-Making
Module 6: Big Data & Advanced Analytics
- Introduction to Big Data & Hadoop Ecosystem
- Cloud-Based Analytics (AWS, Azure, Google Cloud)
- Processing Large Datasets with Spark & Python
- NoSQL Databases & Data Lakes
Module 7: Data-Driven Decision Making & Strategy
- Business Use Cases of Analytics in Marketing, Finance, HR, & Supply Chain
- Measuring ROI & Performance Metrics
- Storytelling with Data for Executive Decision-Making
- Data Monetization Strategies
Module 8: AI & Automation in Business Intelligence
- AI-Powered Business Analytics & Predictive Modeling
- Natural Language Processing (NLP) & Chatbots in Analytics
- Automating Reports & Dashboards
- Ethics & Bias in AI-Driven Decisions
Course Syllabus
1: Introduction to Business Analytics & Intelligence
2: Data Fundamentals for Business Analytics
3: Statistical & Quantitative Analysis
4: Business Intelligence (BI) Tools & Visualization
5: Predictive & Prescriptive Analytics
6: Big Data & Advanced Analytics
7: Data-Driven Decision Making & Strategy
8: AI & Automation in Business Intelligence
Duration: 12 Months